What to Look For in a High Quality Social Media Marketing Course
The problem with social media is that it never stays still and it’s always shifting and changing in order to keep up to date and stay relevant. This means you need a social media marketing course which is not only in-depth but one which is relevant and one which gives you the basics to allow you to continue building on.
In addition, you need to ensure that the course leader is someone who not only knows social media a little, but someone who knows it inside out; you can learn basics from anyone, but you need someone who has in-depth knowledge and experience in the field itself. You also need to ensure that the course is going to give you something to build upon, so is there a community attached to it which you can remain in touch with? How do you ask questions? Can you contact your instructor directly?
Some social media courses will cost you money to follow them and in that case you need to check reviews beforehand, to ensure that you’re not wasting your hard-earned cash.
4 Best Social Media Marketing Courses For Beginners
Let’s check out four of the best social media marketing courses which you can follow and understand as a beginner. By taking the time to follow a suitable course, you can look forward to greater gains in the future.
Social Marketing Training – Hootsuite Academy
Hootsuite has a great reputation and this particular social media marketing course is the ideal place to start if you have zero experience or knowledge of social media marketing in general. Not only does this course start from the very beginning, but it builds up to expert level, so you know you’re working towards something useful in the future.
The course comes in videos which are short but concise and the whole thing is free. Some videos need to be streamed however some can also be downloaded. Overall, the course takes around six hours and you’ll have access to quizzes, so you can check your knowledge and understanding as you go along. If you want to take the final exam at the end and receive a certificate you will need to pay for that honor.
Social Media Marketing Mastery – Udemy
Udemy is known for high quality courses and the Social Media Marketing Mastery course is a great option for those who want to know everything there is to know about social media marketing via the biggest platforms, such as Facebook, Instagram, Twitter, etc. The course also covers information about SEO and blogging, which you can add into your efforts and create a better outcome.
The course has eight hours of content and that includes videos, downloads and longform articles to read. Once the course has finished you will have a certificate to show for your efforts, but this isn’t a free course, so you will need to splash a little cash for the end result. The good point here however is that once you’ve paid for the course, you have lifetime access, and there are sometimes great deals to be found on Udemy courses.
The course is also constantly updated so as any changes to social media marketing occur, the course is adjusted.
Social Media Content Strategy – Fiverr Learn
If you don’t want to spend endless hours studying, this course is ideal as it is only an hour and a half long when you combine the video length together. There are 23 videos to move through, although the course is quite fast paced and covers a lot of ground, so don’t let the shorter time fool you!
You’ll cover the background to social media marketing, objectives, creating a strategy and carrying it out. There are quizzes as you move through the course, so you can check your understanding as you progress and there is a longer quiz at the end of each section.
This is another paid course but there is a 30 day money back guarantee if you’re not happy or you don’t manage to actually complete it. Once you have finished the course, it will show on your Fiverr profile.
Social Media Marketing Foundations – LinkedIn Learning
This particular course is two hours long and is a good option for those who know nothing about social media marketing and are therefore starting from scratch. The course allows you to create a bespoke plan according to your business needs and your niche, whilst taking you from the very beginning and helping you to understand what social media marketing is and why it is useful.
The course helps to connect to your social media customers more carefully and accurately, and it’s a low cost option, so it’s affordable for those who haven’t yet got started with their business but want to invest a little in the beginning. The course also has a section at the end where you can see frequently asked questions, which may cover any other queries you have. If you have a LinkedIn Premium package membership, you will get this course for free.
Social Media Marketing is Key
In order to reach out to as many potential customers as possible, social media is your single biggest route forward. Not only do you get to connect with people you would never have met before, but you can pass your message to the masses, taking your business to the next level.
