So you’ve decided that you want to have an online education platform, a great choice! The online education market is expanding as demand for online learning increases. Monetizing through affiliate marketing efforts is an even smarter decision.
But, before you can continue, there are a few essential things to keep in mind. You must decide on the type of education platform, how you’ll source affiliates, and how you will entice those affiliates to join your affiliate program. In this article, we will guide you through these factors and set you on the right path towards getting education leads for affiliate marketing programs.
Best Options in Education Niche
As the world globalizes, learning a new language has never been more popular. If you’re planning on opening a new online school, then this could be a very viable option for you. In terms of crowding affiliates for your language learning affiliate program, there is a wide variety of different options on the table.
You could consider reaching out to many of the numerous travel & lifestyle blogs out there. You may also look into contacting ESL websites and blogs for expats as other feasible options for affiliates.
Tutoring (All Education Levels)
Online tutoring, while very popular in Asia (especially Korea), has also been growing in popularity in many other countries. Online tutoring increases in demand as competition for university placements increases, and the job market declines. Sourcing for potential affiliates from lifestyle and parenting blogs will work well. You can also supplement your affiliate program with additional members from some well-known affiliate marketplaces such as Zaxaa, ShareASale, and E-Junkie.
STEM education stands for Science, Technology, Engineering, and Mathematics. The STEM education niche has been slowly growing in prevalence as job markets put a greater focus on science and technology-related backgrounds. When you are searching for affiliates for this type of schooling, consider checking out lifestyle blogs, parenting blogs, and technology blogs. Furthermore, you may also find some high-quality affiliates from education-focused social media communities and groups.
Special education has been growing as a niche for a while now following developments in educational theory, developmental psychology, and an overall increase in awareness of disability groups. As with STEM education, the best places to find high-quality affiliates for this niche would be lifestyle, parenting, and education blogs. You should also consider checking social media groups and communities for quality affiliates who participate there.
Online School – eLearning – eRooms
Online schools and e-learning has seen major bumps in popularity and exposure over the past few years. Strong demand for this niche has risen as a result of higher tuition costs, more spare time on average, and higher tier internet speeds.
Getting affiliates through the use of email campaigns with incentives to convert students into affiliates, is something to consider. We also recommend looking at lifestyle and educational blogs to recruit high-quality affiliates to your program.
Collecting Education Leads for your Affiliate Marketing Program in 3 Simple Steps
Step 1: Catching High-Quality Affiliates (and Leads)
When it comes to affiliate marketing, the majority of the traffic comes from the top 10% best-performing affiliates. Given this large discrepancy between top-performing subsidiaries and others, it is within your best interest to actively seek out and build relationships with successful and well-established affiliates. With this said, it by no means means that you should neglect or reject affiliates who aren’t ‘top-performers.’
Manual Search in Google
Google is a fantastic place to start searching for high-quality affiliates – simply search [your industry] + “blog” and start from there. You’ll be able to find a wide selection of quality blogs who may be interested in being an affiliate for your education platform. Generally speaking, the blogs on pages 1 and 2 of the google search results will yield the highest quality affiliates.
Searching for Prospects in Social Medias
Many affiliate branches have great options on social media. You should actively search for Facebook and LinkedIn groups relevant to your niche. These groups of people make up small communities that will very likely contain people who can act as high-quality affiliates for you. When joining, be sure to reach out and let people know that you’re looking. We also recommend that you remain active within these communities to maximize the number of opportunities to meet potential affiliates.
Don’t neglect the effectiveness of word-of-mouth marketing outreach. If you see that someone particular, would make a good affiliate, reach out to them directly! You may even want to consider directly reaching out to each of your students. Your students have first-hand knowledge of the quality of your courses and should be very supportive of your service and platform, increasing their potential to be high-quality affiliates.
Step 2: Cover All the Fronts
When it comes to searching for affiliates, the internet is your oyster – there truly is no shortage of ways to find new high-quality affiliates. While some methods are distinct, like blogs and affiliate market places, others aren’t so much, such as email campaigns. When searching for affiliates, you must build a comprehensive list of all the methods you intend on employing so that you may adequately cover all the fronts and maximize your successes.
Launching Email Campaigns
Email campaigns can be beneficial for attracting affiliates, mainly if they include personal success stories. But you must notify your audience of your affiliate marketing program, while also providing valuable new content. Adding success stories motivates new affiliates. This approach is useful because you’re advertising, even though it doesn’t look that way, and you avoid being pushy.
Many bloggers offer affiliate deals – while reading through a blog post, you’ll almost always find an affiliate link. It comes as no surprise that it is crucial to search for prominent, accessible, and well-written blogs. Once you’ve found a couple, and after a short arrangement process, you’ll be able to tap into their traffic and direct some of it back to your site.
Similar to blogs, product reviews, and comparisons attract much attention as go-to guides for the modern consumer. Many prominent product-review and comparison websites use affiliate marketing to generate income. If you think a specific product review site matches your niche and pulls in much traffic, we suggest that you reach out to them and strike a bargain with them. As with blogs, you’ll be able to tap into their flow of traffic, redirecting some of it back to you.
It is possible to use Google Forms for surveys, which is very useful. With these surveys, you can present your affiliate program to potential affiliates while including a series of questions to gather helpful information about those prospective affiliates to be used in a vetting process. You want to collect information about things like the experience in different niches, typical click-through rates, and how much traffic they get. Based on the answers given, you’ll be able to make an informed decision on whether or not you want to create a partnership with the prospect.
Quizzes are excellent tools for attracting the right kind of affiliates. They allow you to introduce your brand/service/product to potential affiliates while obtaining real-time feedback from their responses. Furthermore, quizzes will enable you to identify potential affiliates whos values and views align with your own. This way, you’ll be able to work with and build relationships with those who best suit your brand, product, or service.
Build a Powerful and Attractive Landing Page
Having a great affiliate sign-up page on your website is essential when attracting potential affiliates. Firstly, it should look great. Your landing pages are representations of your brand and service, a page that is well designed and visually appealing will leave a good impression. Consider making the font clean and easy to read, include dynamic content such as blogs, contain simple and easy navigation, and ensure that your page is root level for easy accessibility and SEO friendliness.
Step 3: Making an attractive offer
While searching for high-quality education affiliates, you must make sure that it’s worth their while if they decide to join you. Whether it’s through commission, bonuses, loyalty programs, free-giveaways, or other means, you should specifically tailor your affiliate program for education bloggers to motivate and encourage them to form a lasting partnership with you.
Free courses or trials
Offering free courses is an effective way to attract potential affiliates because you are essentially letting them sample what you have to offer without forcing them to commit. Doing so addresses the questions that the affiliate might have. “Is this a high-quality service? Is this service reputable? Is this service worth promoting?”. After sampling your course, the potential affiliate will feel more comfortable about partnering up with you.
Using Affiliate Marketplaces
An affiliate marketplace acts as a directory where people may recruit members for their businesses. Affiliate marketplaces generally provide a database for companies to place their products and services into and for affiliates to pick and choose. There are many fantastic marketplaces to choose from on the internet, but here’s a few of the best:
Zaxaa is an older affiliate marketplace that functions as a fully-fledged shopping system while including sales funnels and a comprehensive affiliate management system. Membership starts at $77 per month, or you can receive a 40% discount for yearly sign-up.
ShareASale is a top-rated and well-established affiliate marketing platform that includes a comprehensive affiliate management system. ShareASale includes well developed real-time tracking and merchant/affiliate quality controls.
e-Junkie is a highly affordable online shopping cart service packed with plenty of affiliate marketing capabilities. e-Junkie is highly popular with and recommended to small business owners and solo entrepreneurs.
Amazon Associates is one of the biggest and most popular affiliate marketing platforms in the industry. Amazon caters heavily to affiliates with free sign-up, commission rates of 10%, and a trusted e-commerce brand to stand behind.
While not as well known as Amazon Associates, ClickBank is very similar in the way that it functions, acting as a middleman between affiliates and vendors. ClickBank offers very generous commission, speedy payouts, and is known for being very user-friendly.
There are several benefits to providing free videos while trying to attract affiliate marketers. Firstly, videos tend to be very engaging and hence a great way to convey information about your service to affiliates. Not only will you be able to provide snippets of knowledge to your affiliates, but they will also learn about what you have to offer. Secondly, having videos will allow your site to found easily in the Google algorithm.
Build and Strengthen Your Brand’s Social Media Presence.
Millions of people use social media every day, which means tapping into this is a must. Create accounts of multiple social media platforms, join communities, groups, and network as much as you can. Remember to be consistent with your postings and engagements. The higher your social media presence becomes, the more authority and popularity you project onto your audience.
If you’re considering opening an online school or learning platform, there are plenty of available niches and options. Whether its language learning, STEM education, special education, or tutoring. Once you’ve decided on your niche and you begin to search for affiliates, you will find that you have plenty of options. You’ll be able to source high-quality members from blogs, product review/comparison websites, email campaigns, and by utilizing tools like surveys, quizzes, and attractive landing pages. Once you have found what you are looking for, be sure to give them strong incentives to join your education affiliate program. You may offer free courses or trials, free videos, generous commissions, or simply source them from an affiliate marketplace that favors them, such as ShareASale.