What is Lead Generation Strategy?
First, let’s start by defining a lead; for many businesses, a person who shows interest in purchasing their product or service is a lead. Lead generation strategies are different marketing procedures that are used to accomplish a goal, which is to create a strong pipeline of high-quality prospects that you can turn into customers. The procedure for achieving this typically involves obtaining lead details, then converting them into loyal customers.
Effective Lead Generation Tools
Lead generation tools are software designed to capture qualified leads saving you the time and resources required for doing it yourself. The best kind of tool is able to help you generate leads faster and in greater volume. A person whose goal is to bring more prospective customers to their website would use a different tool than a person who wants to identify prospective customers and send them messages. If you are ready to learn what the best tools are for achieving your marketing goals, then continue by reading below!
OptinMonster
OptinMonster is a lead capture tool that can be integrated with all major email marketing and CRM platforms. It is designed to not only help you capture potential customers, but also for tracking, sharing, and managing them. So, if you are looking for a tool that can gather the email addresses and contact information of people who visit your website, then OptinMonster was designed for you!
HubSpot
HubSpot may be one of the more popular tools on the list for many reasons, the most prominent of which is its ability to track when a subscriber opens an email. The sales team can use this information to follow up with enticing content that can convert the prospect into a new customer. If you were hoping for a multi-tasking tool that can generate, organize, and nurture future customers for free, then you’re in luck!
Hunter
Hunter is an amazing tool that provides you with email addresses associated with a website simply by applying a quick search of their domain name. Thanks to Hunter, you no longer have to spend time scouring through a bunch of different websites to find the name and email of a potential customer.
B2B Lead Generation Strategies
The best B2B strategy would enable you to attract high-quality B2B leads, but how? It would focus on advertising via the platforms where its ideal customers are found. For this reason, no individual B2B marketing strategy can be universally ideal for all businesses. So, let’s focus on our top picks for the best lead producing strategies of 2020, and we will let you know how businesses are able to generate impressive results using each method.
Email Marketing
This is one of the oldest and most effective strategies ever. It involves placing your content in front of prospective leads who you can then convert into customers. Let’s look at some of the methods that make this one of the most powerful lead generators.
- Cold emailing involves sending mass automated emails that are both engaging and attention-grabbing while serving as a gentle nudge towards a sale.
- Build your mailing list by offering content to your website’s visitors in exchange for their contact information; which you can then use during promotional campaigns.
- While you won’t be able to re-use old blog posts on your website, it does not stop you from sending them to new customers, as a notice of your products and services.
This form of marketing is considered to be highly successful by more than 80% of marketers, so why not give it a try!
Content Marketing
Content marketing is one of the most effective B2B strategies because the content is the first thing those prospective buyers will see in relation to your brand. This is your opportunity to provide valuable content that will help move people through the sales funnel. Let’s explore some effective ways that this can be done.
- You can use tools like OptinMonster on your video content to prompt viewers to provide their email addresses; this will help convert interested viewers into potential leads.
- You can convert valuable information into webinars or PDF then post them on your website. Grant users access to the information in exchange for their contact information.
- Create in-depth blog posts with a call to action that direct viewers to more of your content. You can follow the same method when guest posting on websites of non-competitors, whose viewers may also be interested in your products or services.
If you have a business with interesting and informative content to share, then content marketing may be the most ideal B2B lead generator for you!
Social Media Marketing
Having become one of the most widely used B2B lead generators, this is definitely a method worth seriously considering. This type of marketing is by no means easy, but if you have a well-thought-out plan, you would be able to advertise to your ideal audience on the platform(s) they frequent.
- You could utilize chatbots on media sites to engage your audience and drive leads; you would be able to program short, persuasive texts that can be used to drive prospects towards the next step in the sales funnel.
- Due to Facebook’s sheer popularity, the platform is ripe with opportunities for generating an abundance of potential leads. One option includes creating a Facebook group to engage your audience, then running google ads to entice others into joining the conversation.
- Media sites like Instagram and Pinterest are geared more towards sharing pictures, so if you think you could entice users with pictures of the work you could do for them, then you just need to post regularly. If done so on a consistent basis, then leads will eventually begin contacting you.
Consider joining social media platforms your customers frequent. Make sure you target this prospective pool of leads with a good social media marketing procedure so that you will be able to simply sit back and watch the leads come pouring in!
Web Optimization
A well-optimized, smooth functioning website is critical for converting visitors into quality leads. While sparking the interests of potential buyers will drive prospective leads to your website, it doesn’t stop there; your website needs to be able to persuade these visitors to take action. Let’s look at some ways you can achieve this:
- Landing pages should be personalized to match the keywords used to find your website. This increases the likelihood that visitors who land on your page via google ads are able to find what they’re looking for quickly.
- Web forms are used for multiple reasons: product purchases, content downloads, user registration, and more, but the presentation of some forms can actually deter leads from using them. By using tools like Leadformly, you can now track how viewers are interacting with your forms and make necessary improvements.
- Your prospective buyers will likely be browsing your website on their phone, and if your site is not optimized, then the purchase form may not open. If you want to increase your conversion rates, then make sure your website is optimized for mobile devices!
What should you choose?
Generating a continuous stream of high-quality B2B leads is difficult but not impossible. It requires hard work, dedication, useful tools, and most importantly, a good strategy. There are numerous successful lead production strategies, but you can’t expect to choose a method that would work well for your business simply because it proved successful for another business. The key to finding the perfect strategy is knowing your audience, and once you know how they prefer to be engaged, you would be able to decide on the most appropriate B2B lead generation strategy for you and your business.
