Identify your Target Audience
Given that your goal is to generate sales, you must generate high-quality leads. So, how will you know if a lead is high-quality? You would know this if you have identified your target audience. Your target audience is the group of people that you aim to sell your products to because you know that they would be interested in buying them. The catch is that you won’t be able to reach this group, engage with them, and ultimately make a sale unless you identify them. Make sure that your first step is to research your target audience because without knowing them, you won’t be able to generate high-quality sales leads that your company requires.
Build a Website
It may seem like it should be a requirement when creating a business, but you would be surprised by how many companies lack an online presence. If you already have a website, then you’re on the right path, and if you don’t, then you are missing the opportunity to connect with prospective sales leads. However, having a website wouldn’t serve its purpose unless visitors take action when they arrive on your landing pages. Your website should serve as a conduit that functions to collect contact information from current and potential customers. You could request information such as name, phone number, email, etc. when a visitor subscribes to your newsletter or downloads your valuable content. To increase the likelihood that visitors to your site will take action, make sure your landing pages include a call to action request!
Use Social Media Platforms
Having an online presence is vital for brand awareness. In addition to a website, you also need to have a social media presence on the platform that your target audience frequents as these platforms are a source for lead generation. Do your research to find out where your target audience is most active, and if you are not on those platforms, sign up! The great news is that while you can pay for ads on media sites like Facebook, you also can generate sales leads for free. All you need to do is create a relationship with your audience by engaging with them, responding to comments, sharing discount codes, having group conversations, and humanizing your brand and gaining the loyalty of potential leads. The more engaged your customers are with your brand, the more trusting they become of your company, and the more likely they will start recommending it to others!
Send Captivating Emails
Following our advice about creating a website, would grant you the ability to generate leads from your site’s visitors. You could then use that information you collected to build your mailing list. Once you have a decent-sized mailing list, consider running an email marketing campaign. What you offer is really up to you, but be sure to insert links in the email that would direct customers to your web page, blog posts, or to the landing page of the product or service that you are promoting in the email. Make sure that your email signature includes links to your website and social media networks because if someone clicks on any of those links, they would have the opportunity to learn more about your business and products. To increase the chances of your email being read, consider personalizing each mail by including the recipient’s name in the greeting. This small gesture can build loyalty and advance a lead through the sales funnel.
Create a Contest
A creative way to increase brand awareness while generating new leads is to create a contest with fun giveaway prizes. You can choose to give away a product, gift card, or coupons, etc., – the more prizes, the better because multiple prizes would increase the number of contestants that participate. Your contest can be promoted via email or on your social media pages and, if possible, use a fun hashtag to spread information about the contest. We recommend that you apply a point system to determine who can collect prizes as this will encourage participants to be more competitive. Here are some stipulations you can set for earning points:
- Like and share your posts;
- Make a purchase;
- Subscribe to your newsletter;
- Upload a video review;
- Post a review on Google, Facebook, etc.
The contest itself provides an opportunity for leads to engage with your brand and share awareness of your products. That will establish the legitimacy of your company and increase your search engine rankings. As a bonus, future leads will have more confidence in conducting business with your company.
The Final Point
Companies should always try to build on their success. So regardless of whether you have found a way to generate leads that work well for your business, it doesn’t mean you shouldn’t try other marketing options that are available to you, like the ones listed above. Even if your existing loyal customers contribute to a steady flow of sales, attracting additional high-quality leads will increase revenue that I’m sure you would be happy to spend!
Making an Effective Decision
Choosing a lead generation strategy that will positively impact your company’s sales means selecting a medium that you can afford. Although some strategies are expensive, t inexpensive, and free options are available. Don’t let costs deter your final decision. Get to know your ideal audience as knowing them would determine which method would best appeal to them. Increase your online brand awareness by creating a website that functionals as a lead magnet and engage with your audience on social media. Furthermore, build your mailing list and use it to promote contests. The prize giveaways are totally up to you, so choose something you know your targeted audience would be excited to receive as this would boost participation.
These are some ways to expose your brand to new audiences, so give one (or more) a try and prepare for an influx of new leads!
