Familiarize yourself with your customers
Let’s be honest, everyone uses Facebook these days but that’s a hell of a lot of people to try and get to know personally! Of course, it’s not possible, but what you can do is identify your target audience and get to know them a lot better than perhaps you do now.
If you want to reach out to your audience and give them content which grabs their attention, you need to know what they want and need. You can only know this if you know your targets well enough. Do some research!
By not whittling down your audience to those who you really want to target, you’re basically just hitting and hoping. The millions of people who use Facebook every day aren’t all necessary to your business. You need to streamline your efforts in order to reach the majority of people and that means demographic research to find out the wants, needs, desires, and basics of those you’re trying to reach.
Have regular giveaways
Everyone loves a freebie, so make sure you’re having regular (but not too regular) giveaways to attract your customers. Make sure you choose things that they’re going to like, and again you’ll know that by getting to know your target audience.
Of course, you will need to set up a business page in order to use Facebook Ads in the first place and you need to update your page regularly with content that calls out to your target audience. Make sure the voice of your page is clear and resonates with their needs and the age group you’re trying to reach.
By doing this, you’ll create attention, which will certainly bring leads your way. You’ll sometimes hear this type of tactic known as a lead magnet and that’s basically it literally is a magnet for new leads. By giving away something which your target audience wants, i.e. something which is always in demand, you’ll not only pull leads your way, but you’ll also perhaps keep these new customers for the future. The more giveaways you do, the more loyal they will be, but remember not to over-do it, otherwise, your giveaway will become a regular thing and not something special!
Make sure you choose your filters carefully
Again, millions of people use Facebook every day so you want to be sure that the right people are seeing your ad. That means using filters to try and get your ad seen by your target audience. The good news is that this isn’t particularly difficult and you can choose from around 50 filter options, including age, location, income level, to name just a few.
The most important filters really depend upon the type of business you have and what you’re trying to sell. If you’re looking for a particular age group, that’s easy, you simply set your target age and wait for leads to come. However, don’t be too rigid with location unless you’re wanting to avoid overseas business. It depends on your shipping rules as to whether this is something you can do or not, but you can simply go with the country otherwise.
The more carefully you filter your ad, the more succinct it will be in reaching the right people, however, be careful not to over-filter as you might find a few potential people who didn’t quite fit your target group, fall through the cracks.
Keep reviewing your ad and how well it is performing
Of course, you can’t be expected to get it right the first time, so it’s important that after a few days you take the time to review your ad and see how well it is doing. If you’re noticing plenty of leads coming your way, great, leave it as it is. However, if you think your performance levels could be better, tweak your filters and make some changes.
There are several different tools as part of the ad section of Facebook that you can use and these will measure performance against the main objective that you set at the beginning of your advertising journey.
Facebook is THE Best Platform to Generate More Leads Online!
Facebook has been around for years and it’s certainly not showing any signs of slowing down in terms of popularity or usage. For that reason, and along with other social media methods, it’s certainly the future for business and personal users alike.
The opportunity to reach out to far more people than you would otherwise be able to, is a vital plus point for today’s businesses and it shows that social media marketing is certainly a very powerful tool to be familiar with. The good news is that Facebook isn’t particularly difficult to use after a few attempts and once you’ve got the hang of advertising your business on the platform, you’ll find that it’s far easier to reach out to people and do your best to attract leads your way.
With our hints and tips, you should be able to do that and maximize your business efforts with ease.
